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Mobile may be the next big thing but are we missing the elephant in the room?
Last week, Unilever’s chief marketing & communications officer, Keith Weed, identifying the potential of mobile for marketers at the Mobile World Congress. Mobile is certainly an important...
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Is marketing a science, an art or a faith?
What do you believe? What do you passionately believe in? God, football, politics, vegetarianism, ethics… don’t say you don’t, we are all hard wired to believe in things. The trouble is,...
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Just because you know where I am, doesn’t mean I’m listening.
Here’s an interesting story that makes us step down from the ivory tower and take a real world look at proximity marketing. 4 people are are sitting drinking in a pub, a psychologist, a salesman, a...
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Why is TV beating digital in battle for FMCG ad spend?
As reported on page 4 of the FMCG’s weekly publication, The Grocer, “TV beats web in battle for FMCG ad spend”, food and drink companies are slashing digital budgets to go back to TV. Why? Because, as...
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